

Find your way back to yourself.
My Book, L.O.S.T
The Game, the Journey, and the Science of Finding Yourself
Available on Amazon in paperback and Kindle eBook.
For the moments when you feel lost—and the part of you that still believes there is more to discover.
You may have spent years being strong, fulfilling responsibilities and showing up for others. Somewhere along the way, your own hopes and needs may have become harder to hear.
Here, there is space to pause. To recognise your strengths. To explore what matters to you—and what you want your next chapter to hold.
Through positive psychology, coaching and reflection, Positive Primrose supports you in moving forward with greater clarity, meaning and self-compassion.
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Discover My Book
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"The impact Eve has made"

Welcome to Positive Primrose — A Space to Find Your Way Back to Yourself
Discover L.O.S.T — A Journey Back to Yourself
When life changes and the way forward feels uncertain, where do you begin? In L.O.S.T: The Game, the Journey, and the Science of Finding Yourself, Eve Loo brings together personal reflection and positive psychology to invite you to reconnect with what matters—and make room for the life you still want to live.
Available on Amazon in paperback and Kindle eBook.

What would it feel like to make space for yourself?
A conversation where you can speak honestly. Time to understand what is weighing on you. Space to notice the strengths and possibilities you may have overlooked.
At Positive Primrose, coaching offers a thoughtful partnership as you explore change, reconnect with what matters and identify practical steps forward.
You might be seeking a clearer direction, greater meaning in your work, or a more compassionate relationship with yourself.
We begin with where you are.
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About Eve
The person behind Positive Primrose
I’m Eve Loo—a positive psychology coach, author and founder of Positive Primrose.
I hold a Master’s in Applied Positive Psychology from Anglia Ruskin University. Alongside my academic journey, I bring more than two decades of experience supporting senior leaders and working in demanding professional environments.
These experiences have deepened my interest in the person behind the responsibilities: the hopes we carry quietly, the strengths we draw upon and the questions that emerge when life changes.


Designed with Love by Eve Loo
